Build Log

Everyone gets the same nudge

By Alexander Wingfield

Co-founder

5 min read

Oliver's question came in as a two-line message: does it tell me when they've opened it? Is there a way to give them a nudge? He was a week into a tender with five contractors invited and nothing to show for three of them, and he wanted to know whether the silence meant not yet or not at all.

Why the obvious answer wasn't strictly the correct one

Every surveyor running a tender holds two duties at once. One is to the client, who is paying for a competition and expects a diligent one. The other is to the tenderers, each entitled to equal treatment. Oliver has written about how the two pull against each other in Two returns from five: if you chase one contractor, you have handed them something the others did not get; if you don't chase, the withdrawals turn up on deadline day.

The obvious product answer to his question was a "nudge button" beside each contractor's name. But it is precisely this that a surveyor cannot safely use. A per-contractor reminder is a record of who you chose to chase, and a record of choosing is what a disappointed tenderer's complaint is built from.

What we built

Three things:

An invitation to tender now records when it was opened, meaning when a person at the contractor's end actually looked at the schedule (not just opened the email). Alongside the other statuses ("Invited", "In progress" and "Submitted"), the contractor list shows "Opened". A firm that opened the pack a week ago but has not saved a single price is telling you something.

The contractor list for Hartwell House with five rows. Hendersons Construction and Albion M&E are Submitted, Crestview Building is In progress, Marchant & Sons is Opened, and Fenwick Joinery sits muted at the bottom as Not tendering, with the reason given and a short note. Above the list is a button reading Remind everyone, with the number two in brackets.

A contractor who has decided not to tender can say so in one click. The invitation email carries an option to "Decline this invitation to tender". Contractors can choose a reason: workload, would not be competitive, not the right project, or other. There is also room to leave a note.

The decline form a contractor reaches from the email. Heading: Decline this invitation to tender. Four optional reasons, an optional note, and a button reading Confirm we won't be tendering.

Finally, the reminder feature, which is the thing Oliver asked about, is a single button on the tender: "Remind everyone". It nudges every invited firm that has not yet submitted or declined, and crucially it nudges them all at the same time (favouring no one). The reminder can be sent once a day per tender.

The confirmation dialog. Title: Send the same reminder to 2 contractors. Body: Each of them receives the same email, and the send is recorded in this tender's history. Buttons: Cancel and Send.

The part that we left out on purpose

There is no way to remind one contractor. The recipient list is a function of the tender's state, not the surveyor's choice, and that is the whole point. A chase that can't be aimed can't be read as favouritism.

Every nudge is written to the tender's history, and the entry names every contractor it went to: "Reminder sent to 2 contractors: Crestview Building and Marchant & Sons". Equal treatment is on the record rather than asserted afterwards.

The top of the tender history, fading out where the trail continues. One entry reads Reminder sent to 2 contractors: Crestview Building and Marchant & Sons. Beneath it, Marchant & Sons confirmed their details, Crestview Building saved progress, and Fenwick Joinery declined to tender with the workload reason and their note.

In the product

None of this makes a contractor who has decided not to bid submit a return. It makes their decision visible earlier, and it makes the surveyor's chase something they can show. What to do on return day, with two returns from five, is still the surveyor's call. The dashboard card that reads "2 of 5 returned" is there so they know the call is coming.

A dashboard card for Hartwell House Refurbishment showing the stage Collecting returns, the line 2 of 5 returned, and the return date 17 Sept 2026.

To sum up

So, to Oliver's question: yes, Tendermark tells you when the contractor has opened your tender pack. And yes, you can give them a nudge. You just cannot favour one of them.

Whether one reminder is enough, or whether surveyors would want it at a set point in the tender period, is something I want to hear about from surveyors.

If you level tenders for a living and you have anything to share with us (good or bad), let us know. It is how most of Tendermark got built.


Alexander Wingfield is a co-founder of Tendermark.

The tender in these images is not a real firm's. It is generated for illustrative purposes. No real tender data appears anywhere in our marketing.

A monthly note from Tendermark. What we're building, and what we're learning about tender comparison. One email a month. Unsubscribe any time.

We'll only use your email for this. Unsubscribe any time. See our Privacy Policy.